Webinar: Staying on the “right” side of public opinion… and how to avoid controversy Reply

During our webinar, we explored issues of legitimacy in an organisational context and shared insight into the pharmaceutical industry, as a real life example of why legitimacy is so important for businesses.

WATCH THE WEBINAR

Our webinar panellists included Dr Björn Claes, Senior Lecturer in Operations Management at the OU Business School and Sonia Siraz, International Fellow at the OU Business School. The webinar was facilitated by Peter Wainwright, OU MBA alumnus and Business Consultant at Askyra Ltd.

Please share your views and comments about our business legitimacy event or topic by following us on Twitter @OUBSchool  #OU_BP

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