Recommendations and New Opportunities for Small Business

The Impact of a Business Exterior on a Company’s Success


illustration of various storefronts


How a Building’s Exterior Affects a Company’s Success

Your company’s success is determined by a collaboration of different aspects, including the marketing strategy you employ, the productivity of your employees, and the daily operations. One of the best marketing strategies that can benefit your company is the building’s exterior appearance. The external part is the first thing that your potential clients see; therefore, you need to get their attention and interest. The following are ways in which your building’s exterior impacts your success.


  • Standard Setting

The exterior of your company is often an interpretation of the quality of services you offer. By taking care of your building’s appearance, it proves to the clients that you are professional. It is a way to earn their trust as they are sure you can take care of their needs to satisfaction.


  • Attract New Clients

When selecting a design for your exterior, you have to ensure that it is appealing. Note that attractive signage will capture the attention of the passers-by and will be propelled to know more. To choose the best signage, ensure to research your client’s needs. To understand what your customers want, you can initiate a survey. You can also get ideas from what your competitors are using; however, ensure that your idea is unique. Originality is a crucial differentiation aspect.

When there are many businesses along your block, a referred client might not know how to identify the right one. You have to include the company’s contacts and the kind of services offered in your signage to make your business noticeable.


  • Budget-Saving

By regularly maintaining the building’s exterior, you are sure to minimize the costs. A good maintenance strategy ensures that you note any problem with the building before it extends. It is a way to reduce your daily expenses, which contributes to your company’s success.


  • Safety

Clients would like to feel safe in a building they are procuring the services from. Maintaining a good business exterior guarantees your customer’s safety. Notably, theft cases that are recorded happen in parking lots or walkways. To prevent this from happening, it is relevant that you install sufficient lighting. It gives potential clients peace, knowing they are not at any risk.


When your building’s exterior is presentable, there will be no complaints from your customers. By achieving this, it indicates that your clients are satisfied and can hire your services. One assurance that you cater to all your clients is installing wheelchair ramps to facilitate access to your building. The points above indicate that it is essential to maintain a good building’s exterior.


It would be best to work with a reputable professional to understand what design best suits your company. Through this, you will get more customers, which contributes to your company’s success. Visit to learn more. 

What is the IICRC and Why Does It Matter?


The IICRC is the best-known organization for certifying inspection, cleaning, and restoration businesses. They provide certification programs that ensure the highest standards in water damage restoration, carpet and upholstery cleaning, mold remediation, and other cleaning tasks. A certification from this organization is proof that a business is serious about helping its customers and the greater community.



The IICRC, known as the Institute of Inspection, Cleaning and Restoration Certification, is a nonprofit organization that issues certifications of high standards to cleaning workers and companies. This U.S.-based organization determines the industry standards of building health and safety that are acceptable in the cleaning industry. The IICRC is a standard-development organization (SDO) that is accredited by the American National Standards Institute (ANSI). The purpose of the organization is to develop strict, universally accepted standards for inspection, cleaning, and restoration companies to follow.


Why Industry Standards Are Important


Industry standards are necessary to ensure that most professionals in the industry are following strict rules and regulations. They are less likely to cut corners to get the job done and jeopardize the health and safety of their clients.


IICRC develops and promotes industry terms that are used by most professionals in their industries. Their standards pertain to the professional cleaning, inspection, and restoration services of carpets, stone, upholstery, and textiles. They set rules that affect how safely and effectively water damages are restored in homes or buildings, how mold is remediated, and how crime scenes are cleaned and restored.


For instance, water damage restoration is a major service that is needed in flooded homes. Restoring a home from water damage is not the same as vacuuming and cleaning the carpet. There is a multitude of steps that must be completed, and missing one step could ruin the entire restoration project.


Without IICRC standards in place, many customers will complain to consumer protection agencies about lazy, reckless companies. Homeowners will be overcharged for low-quality services that they could have done themselves. Countless home and business owners will spend thousands of dollars extra on additional repairs. Some of them will lose their properties altogether. The IICRC protects business owners from being sued and protects consumers from being taken advantage of by businesses.


Thousands of certified cleaners have been approved by The Institute of Inspection, Cleaning, and Restoration Certification and accepted by the public. Every certified technician has promised to provide the highest quality cleaning for your home or business and continues to learn new techniques every few years. The IICRC exists to show care and respect for individuals and businesses that need good services.

Have we anything to fear from the ‘fourth industrial  revolution’? 

Is a life full of copious amounts of leisure time with mundane tasks, a thing of the past, or a world with mass unemployment that is ruled by machines?

human-like robot in a thinking pose

Nobody is quite sure what the period we are entering, often referred to as the ‘fourth industrial revolution” will mean for mankind but there will be significant changes to the lives of many as we progress through the 21st century.

Is it a positive, utopian prospect as we become a technology-driven leisure society’? Or is there a far more troubling dystopian view that robots and corporations will dominate in a world of large-scale unemployment as both blue and some white-collar jobs disappear?

“The future is not inevitable and it’s something humans will create. It’s only the beginning and there are lots of scopes to shape what will happen. The future will be what we make it to be and it will be shaped by debate and will require global buy-in through investment decisions and political support.

“With artificial intelligence (AI) able to make strategic decisions, it could operate interconnected factories, rather than having a need for the current network of managers. ‘Smart’ organizations will be more efficient, providing better services to their customers. According to current patterns, inequality between countries as a whole is likely to decrease but also increase among individuals in a world of ‘smart’ technologies, organizations, and cities. There is the assumption that low-skill jobs will be replaced; with our existing economic model disrupted, a new lifelong education system will be required to upskill workers for the new jobs created.

“This vision of the future is sure to raise moral and ethical issues such as drones fighting our wars, using genetics to cure cancer, or even AI controlling our sacrosanct justice system as lawyers and even judges could become obsolete. All the three previous industrial revolutions led to conflicts – will this one be any different?”

Money for nothing? The pros and cons of a ‘basic income’ 

Basic income written on wood blocks with bag with money on yellow background. Back to basics fundamental principles concept

The recent news that the Finnish Government will not be expanding its trial which provided 2,000 unemployed people with a state-supplied basic income has sparked fresh debate on the topic.

A basic income is defined as a “periodic cash payment unconditionally delivered to all on an individual basis, without means test or work requirement”. It is supplementary to any other support someone might receive such as unemployment, child, or housing benefit.

Dr. Charles Barthold, Lecturer in People Management at OUBS, discussed the potential advantages and drawbacks in ‘Modern Empowerment Today: The Possibilities of a Citizen’s Basic Income’, one of three presentations at a masterclass organized by OUBS at the Crowne Plaza in The City on Wednesday 2 May 2018.

Charles discusses the issue:

“The important criteria of a basic income are that it is an ‘unconditional’ income to every individual in a particular country via a repetitive cash payment and is universal (so not means-tested). The idea is to democratize society with an intention to be inclusive as everyone becomes ‘part of society’ regardless of gender, class, or poverty. It could empower us all and provide more choices for people such as offering the opportunity for couples to both works part-time, for example. It would be simple to administer and much easier than the complex current means-tested system which is subject to both fraud and errors, although some people would still be receiving other benefits on top of this basic income.

“There is an expectation that innovation will destroy and create jobs and that the current level of employment will continue to increase. Basic income is an instrument to smooth the transition from one job to another but with individual responsibility to look for the next job and to be employable. It’s meant to provide a minimum income as you transition to another job – perhaps by learning new skills through going back to education – as a response to automation which will see some repetitive, low-skilled jobs replaced and a move towards other low-skilled jobs that are not repeatable such as cleaners and care workers.

“Usually these experiments are very limited in both the number of people involved and the time it happens for. Despite the Finnish experiment not being continued beyond the end of the year, people have continued to work and stress levels decreased during these trials. I don’t see the basic income as a silver bullet as it’s difficult to provide money to people without any responsibility – according to the current world view – but it could offer more freedom and choice through education and entrepreneurship.”